I was delighted with bringing to life multiple campaigns. Each product required a different feel that was reflected by the motion design. I worked closely with a creative director to polish these adverts.
Hanes
I
had fun designing these layouts based on varying brand standard styles.
Each campaign uses different methods. The holiday advert was an adaptation of non-holiday design.
These adverts use new content but adapted to a pre-established approved look.
The focus was to stay close to the brand. Consistent and relaxed animations tell the story of these designs.
I created these Cinemagraphs for use on Wheel of Time social channels.
